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we are more than just a retailer or distributor. we shape your habits and lifestyle. We deliver the best products, in the best stores, with the best service 


BULGARAIA WELKOV COMPANY was established in 1996 with the clear mission to bring the best and most coveted brands the outdoor world knows under one roof. Ever since, we are satisfying our ever growing list of clients through flawless service, great atmosphere and amazing products. 


1996 we introduce salewa to bulgaria

1998 we always take good care of what we love ... so we thought you might have too ... nikwax after care - the best and most environmentally friendly after care products in the world

2000 we open our first store

2003 dynafit - the standard setter in ski touring and trail running joins our growing family

2008 we give new meaning to freeride stor by introducing k2

2009 our first flagship store and biggest specialized retail in bulgaria opens adventure shop

2011 blackdiamond comes in

2014 the merino expert icebreaker introduces its first collection to our stores 

2015 lowe alpine - the new leader in backpacks comes to town

2015 quite busy summer light my fire and julbo serve your needs

2016 komperdell joins the ever growng family

2016 ziener, movemnt adn ride if we want to be the best, we need to stock the best

2017 TEVA the best of sandal world is at the disposal of our clients

2017 adventure shop opens second store in the capital with premium location and new design concept 200 sq. m. pure delight for the eyes

2017 we set space for some action go pro / gerber / winchester come to store

2018 wild country is very much expected to fill the gap for premium climbing gear

2018 ski touring / freeride competence test center in bansko 

2019 adventure shop to open in plovediv and varna

dynafit lifestyle
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